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When every pair of shoes is no longer usable, wouldnt it be much more wonderful if there is something that can surprise the consumers? Therefore, the sole design is provided with the marketing creativity like that of lottery so that when the sole is worn to a certain extent the hidden surprise in the shoes will then surface! Perhaps it is 70% off, 50% off, or next free, or others. Thus, the consumers will once again return to the shoe store, which can be a benign circle between the customers on one hand, and it could also stimulate consumer to walk more to achieve the objective of health!