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The present project aims to develop a brand-country to Brazil, this brand has a high degree of decline, which has developed a brand changing. This has three variations, tourism, culture and economy. The five points that the mark has Brazils represent the five proposed by Darcy Ribeiro. To represent the vast ethnic and cultural diversity that the country has been built tracks, which come together and shape itself in a unique way. The main feature that sets the Brazilian people is their jeitinho, express the brand through its tracks a shape that is the other, forming an infinite loop.
Kim Kohler Pires
Kim Kohler Pires Thiago Couto