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This project aims at increasing the use of graphic design in business environment and, therefore, a guide has been elaborated to intermediate this action. The lack of knowledge about graphic design made us elaborate an illustrated guide of graphic design, showing some definitions, performance areas and its importance for the enterprise strategies. In order to adjust to business people's schedules, the guide has an informal language and aims at dinamic reading. Therefore, it was divided into two parts: one with the information presented in chapters, and another with phrases in which the information is read quickly.
Universidade Positivo
Design de Produto
Curitiba, Brazil
Renato Bertão
Natalie Pereira Guimarães
Curitiba, Brazil
Natalie Pereira Guimarães
Luiz Felipe de Macedo Mello