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Mobinnova ICE / Marketing packaging

Mobinnova ICE
Mobinnova ICE

universal design award

universal design award

The retail marketing packaging, designed in parallel to the advertising, and point of sale material, uses a common design language that supports the product positioning, while balancing the legal and regulatory requirements for marking and labeling. The strong graphic elements of the packaging, from the brushed aluminum feel to the background and iconic usage of ice and product photography is intended to avoid the much over used lifestyle photography and simplistic pack shot photography. This blend of strong iconic graphic elements supports the emotional positioning of the product and re-enforces the “sensational” nature of the product.

Client / Manufacturer

FIH SPEC

FIH SPEC
Taoyuan, Taiwan

Design

FIH SPEC

FIH SPEC
Taoyuan, Taiwan

Wang-Hung Yeh, Yung-Wei Shen, Wan-Ling Ho

Design

FIH SPEC

FIH SPEC
Taoyuan, Taiwan