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The suggested Corporate Design Concept focuses on the advantages of the University of Cologne: »diversity« and »integration« which are reflected in the universitys size and its huge offer of studies. A typographic logo star symbolises these strengths by connecting different elements. Unity and individuality are provided by a flexible system of logos for every faculty as well as for every student or staff member. The concept makes use of traditional media as well as embracing modern technologies like RFID. Thus, the concept is visualised and all people as well as their knowledge and potential are connected.
Prof. Iris Utikal
Prof. Dr. Brigitte Wolf