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"Lebensmittelleitsystem" is a wayfinding system for supermarkets. Similar to a metro network each line represents a popular dish and each station one of the required ingredients. By following one line the customer is guided from the entry to the cash desk in an optimal order.
The map is located on the grip of the shopping cart.
By changing the recepies periodicaly "Lebensmittelleitsystem" becomes a unique instrument for customer retention.
Prof. Jürgen Huber
Prof. Gunnar Spellmeyer