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The campaign for a scholarly exhibition about parasites was my choice for my semster task.I wanted to bring this special theme closer to the masses.
The main idea was to create a teaser campaign which makes inquistitive. So I used famous movie titles which are appropriate. Therefore irony is a main part oft this campaign.
Just quiet bevor the opening of the exhibition the main poster will be placed all over the city. Moreover there will be more publicity mediums.
The fictive budget for this fictive publicity campaign for the real existing exhibition was free chosen.