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Kverneland Group is one of the leading international companies developing, producing and distributing agricultural machinery. Recently the group launched a new and more focused branding strategy, which concentrates on the Vicon and Kverneland brands. A new range of balers was recently introduced that features a new exterior design and graphic that clearly communicates a modern Vicon identity. Applied to a range of fixed chamber, variable chamber and big square balers, the design of the exterior panels focused on creating a recognizable product family, while the use of in-house production techniques enabled the cost price to remain low.
VanBerlo Design Strategy + Product Development
Design Team VanBerlo