Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Kverneland balers / Balers

Kverneland balers
Kverneland balers

Discipline: Product

Discipline: Product

Kverneland Group is one of the leading international companies developing, producing and distributing agricultural machinery. Recently the group launched a new and more focused branding strategy, which concentrates on the Vicon and Kverneland brands. A new range of balers was recently introduced that features a new exterior design and graphic that clearly communicates a modern Vicon identity. Applied to a range of fixed chamber, variable chamber and big square balers, the design of the exterior panels focused on creating a recognizable product family, while the use of in-house production techniques enabled the cost price to remain low.

Client / Manufacturer

Kverneland Group

Kverneland Group
Geldrop, Netherlands


VanBerlo Agency | Part of Accenture

VanBerlo Design Strategy + Product Development
Eindhoven, Netherlands

Design Team VanBerlo

Go to profile