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"Cyber-shot" DSC-T700 / Digital still camera

"Cyber-shot" DSC-T700
"Cyber-shot" DSC-T700

Discipline: Product

Discipline: Product

This Cyber-shot digital camera is equipped with a newly-developed lens featuring a built-in hand shake correction mechanism, successfully resolving the challenge of including an optical hand shake compensation function in such a thin camera. While achieving extraordinary slimness, this product introduced the “metal plate” concept to create the ideal shape of the ultimate compact digital still camera. The design purposefully avoids decoration to create a “plate-like” appearance. By doing so, the design greatly enhances the impression of thinness, which is the most important feature of the T Series.

Client / Manufacturer

Sony, Japan

Sony Corporation
Tokyo, Japan

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Design

Sony, Japan

Sony Corporation
Tokyo, Japan

Keita Hibi

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