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The SMI iViewX RED is an eye tracking system with entirely novel properties. The system measures human gaze on a monitor, as well as on projection screens and newspapers to assess print media, websites, TV spots and designs. The SMI iViewX RED does not distract the user while offering high usability and modular flexibility. The implementation combines camera and infrared illumination in one housing. The design puts the system in a modern, factual context to the monitor and the environment. The eye tracking system is invisibly connected to the monitor and can also be mounted on a stand-alone foot.
SensoMotoric Instruments GmbH
Horn & Majewski GbR