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Onyx Design Language / Design concept for product series

Onyx Design Language
Onyx Design Language

Discipline: Product

Discipline: Product

The new Latitude Notebook PCs demonstrate the refreshed design language from Dell called Onyx. This new approach is about clarity, performance, and sophistication. The language is based on planar forms that are combined to create drama and emphasize the particular product attributes. This allows for a strong family resemblance, and gives flexibility and scalability across form factors. Additionally, a layering technique is used to create interest, reduce visual mass, and emphasize certain aspects of a specific product’s design. This design language features strong, protective hinges on the outside, which are not visible from the inside.

Client / Manufacturer

Dell Inc. / Experience Design Group

Dell Inc.
Round Rock, TX, United States

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Design

Dell Inc. / Experience Design Group

Dell Inc.
Round Rock, TX, United States

GO TO PROFILE
Design

Pentagram

Pentagram
San Francisco, CA, United States