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SHAMSOUI / fictive cosmetic enterprise

SHAMSOUI
SHAMSOUI

The images of the advertising campaign of SHAMSOUI products differ from the costumary high key beauty-photos.They are accentuated with bright and strong colours and dark tones dominate.Visual Keys are the model, the oriental clothes/accessories and different natural products. They should all remind of the „gold of Morocco" – the oil of argan – and of the country itself,which s called in the Arabian culture the „country of the setting sun”.The brand consists of the Arabian word “shams”, what means “the sun”, and “oui” – an ending which is to be found in many Moroccan surnames and should point to the origin of the oil of argan.
Photography, PS

University

Fachhochschule Aachen

Fachhochschule Aachen
Aachen, Germany

Prof. Doris Casse-Schlüter

Design

FH Aachen

FH Aachen
Troisdorf, Germany

Charkaoui, Sakina

Design

Charkaoui, Sakina

Charkaoui, Sakina
Troisdorf, Germany

Prof. Doris Casse-Schlüter