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The images of the advertising campaign of SHAMSOUI products differ from the costumary high key beauty-photos.They are accentuated with bright and strong colours and dark tones dominate.Visual Keys are the model, the oriental clothes/accessories and different natural products. They should all remind of the gold of Morocco" the oil of argan and of the country itself,which s called in the Arabian culture the country of the setting sun.The brand consists of the Arabian word shams, what means the sun, and oui an ending which is to be found in many Moroccan surnames and should point to the origin of the oil of argan.
Photography, PS
Fachhochschule Aachen
Gestaltung
Aachen, Germany
Prof. Doris Casse-Schlüter
FH Aachen
Fachbereich Design
Troisdorf, Germany
Charkaoui, Sakina
Charkaoui, Sakina
Troisdorf, Germany
Prof. Doris Casse-Schlüter