SHAMSOUI / fictive cosmetic enterprise

The images of the advertising campaign of SHAMSOUI products differ from the costumary high key beauty-photos.They are accentuated with bright and strong colours and dark tones dominate.Visual Keys are the model, the oriental clothes/accessories and different natural products. They should all remind of the „gold of Morocco" – the oil of argan – and of the country itself,which s called in the Arabian culture the „country of the setting sun”.The brand consists of the Arabian word “shams”, what means “the sun”, and “oui” – an ending which is to be found in many Moroccan surnames and should point to the origin of the oil of argan.
Photography, PS