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Superpop / Washing machine


Discipline: Product

Discipline: Product

This washing machine based on an innovative concept is directed at low-income population. Its design is simple, purposeful, friendly and compact, a highlight being the wide transportation edge, which is often used in needy communities. The design includes vortex type washing which reduces energy consumption and takes very little water. All unnecessary structures have been removed to cut costs and make the product most accessible for the target segment. The result was a machine that may be knocked down for transport to save up to 40% on logistics.

Client / Manufacturer

Mueller Eletrodomésticos

Mueller Eletrodomésticos
Timbó - SC, Brazil


Chelles & Hayashi Design

Chelles & Hayashi Design
São Paulo - SP, Brazil

Gustavo Chelles

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