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This washing machine based on an innovative concept is directed at low-income population. Its design is simple, purposeful, friendly and compact, a highlight being the wide transportation edge, which is often used in needy communities. The design includes vortex type washing which reduces energy consumption and takes very little water. All unnecessary structures have been removed to cut costs and make the product most accessible for the target segment. The result was a machine that may be knocked down for transport to save up to 40% on logistics.
Timbó - SC, Brazil
Chelles & Hayashi Design
São Paulo - SP, Brazil