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The Coca-Cola Refresh Recycling Bin, part of Cokes effort to become a global leader in PET recycling, is an innovative step towards solving the problem of trash vs. recycling. The bin is unique because it not only encourages people to recycle, it also showcases the exceptional design potential of recycled plastic. The Refresh Bin combines green philosophy, green manufacturing, shipping and assembly. The construction is remarkably simple, its made from one piece of sheet material die-cut into an inner and outer shell of the most available form of RPET, a simple molded base and plastic snaps. Its components pack flat for shipping and require very little energy to create, transport and assemble. The bin is iconic and welcoming, by being placed in high-traffic areas, it raises awareness about sustainability.
Profit Master Displays Inc.
Atlanta, GA, United States
San Francisco, CA, United States
Yves Behar, Josh Morenstein, Nick Cronan