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To connect the old with the new and to brush up a fusty image were our tasks. 900 years of strong ties to the diocese Würzburg, a wine-growing area spreading over 100 km and four different kinds of rock and the work of the staff contribute to the distinctive identity of the state-run wine cellar, "Staatlicher Hofkeller Würzburg". It was our aim to express its modern identity and its image in the 21st century and communicate it in a three dimensional space. In-between tradition and modernity, through identity and image, with people and nature. Furthermore the internal workflow has been optimized.
Staatlicher Hofkeller Würzburg
Gutsdirektor Michael Jansen
Zell am Main, Germany
Roland Breunig, Sven Unger, Dietrich Kröcker, Mathias Scheurich
Atelier für Kommunikation im Raum