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BMW 1er Cabrio / Passeneger car

BMW 1er Cabrio
BMW 1er Cabrio

Discipline: Product

Discipline: Product

The architecture of the every model of the BMW 1 series is characterized by a distinctive shoulder line. This feature is particularly striking in the new BMW 1 series convertible, where it imparts the elegance that is typical of all BMW convertibles. The hood, shoulder and flat rear create a single seamless area which conjures up associations with the deck of a motorboat. Horizontal lines as well as generous and taut surfaces dominate the interior design. This is combined with the striking exterior design to create a stylish and elegant overall appearance within compact dimensions.

Client / Manufacturer

BMW Group

BMW Group
München, Germany

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Design

BMW Group

BMW Group Design
München, Germany

GO TO PROFILE