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The Infiniti space introduced passionate people to a passionate brand. The space was like a jewelry box. From the outside the look and feel is exclusive, while on the inside the mood is vibrant. Through rich media evolving and changing in content and color, the atmosphere invites attendees to step away from the noise of the show and into the refined visage of the Infiniti brand. The Infiniti space in Geneva was truly an immersive environment.
George P. Johnson
Torrance, CA, United States
Joel McCall (Global Design Director), Oliver Ehmke (GPJ Regional Design Director) Wolf Kipper (GPJ Regional Designer)