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eMag / Online magazine

Discipline: Communication

Discipline: Communication

We are establishing an online magazine in order to give the end customer a better insight view into the world of HUGO BOSS in an entertaining and interactive manner. The eMag will assume the central position within the online communications and along with HUGO BOSS TV will establish a platform for interviews, product news, shop openings, cultural and sporting events, fashion shows and TV spots. The communication and marketing activities between the online and offline areas will be accelerated considerably. The magazine will appear four times annually.

Client / Manufacturer

HUGO BOSS

HUGO BOSS AG
Metzingen, Germany

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Design

WERBEWELT Interactive

WERBEWELT Interactive
Ludwigsburg, Germany

Tobias Ulmer(Art Director), Martin Redigolo(Projektmanager), Kerstin Wagner (Programmierer)