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Smart Solutions for clever electric systems in buildings was presented to visitors of the international leading trade show in Frankfurt in a tangible as well as understandable way. The fair exhibit was arranged in three large areas differing from each other in color. Instead of classic trade fair panels, Hager used innovative solution islands for the first time to cleverly integrate individual components that were assembled in solution strands and interactively presented. Presenting complexity in a simple way as a communication goal was directly achieved. The light boxes above the presentation islands provided orientation and Illumination.
Hager Tehalit Vertriebs GmbH & Co. KG
Totems | Communication & Architecture GmbH
Simone Baum, Florian Gerlach
M.A.C. Messebau GmbH
P3 Photo Production Pool
Frankfurt am Main, Germany