Het Klooster / Visual identity

The new corporate identity is based on experiencing cultural moments.
Yellow was chosen as the basic colour because it symbolises theatre lighting
- the spotlight which shines on both student and artist. The adapted formal
language refers to ancient church windows, emphasising the character of the
old convent building. Various compositions consisting of circles with a
stained-glass look were designed. These circle compositions are used for
various applications in the corporate identity, creating a sacred, creative,
spiritual and inspiring feeling.