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Philips Lighting is presenting a newly look at the International trade Fairs for Lighting. Created by D'ART DESIGN the brand architecture picks up on the basic theme of sense and simplicity. The direct sensuous experience takes centre stage; therefore clean lines and a purist impression influence the overall picture. The basic elements of the exhibition stand are white cubes, playfully distributed and stacked over the entire area. Their multiplication produces the holistic structure of the exhibition stand. Slanted openings, propped walls and ramps lend tension to the cubes while simultaneously arousing interest in exploring.
D'ART DESIGN GRUPPE GMBH
Jochen Höffler, Rieke Schillmöller