Erfolg in 15 Sprachen / Success in 15 languages / RZB annual report 2007

Raiffeisen Zentralbank (RZB) devoted its 2007 Annual Report to languages in
its home market. Since the average reader devotes less than three minutes to
an annual report, the introduction tells our story before the traditional
"fluff and beans part" begins. "Success in 15 languages" is the motto of
this report. We introduce the languages with a lesson on each. Reviews by
fictional media on the back cover tell it all. We played with both
dictionary and language course book aesthetics, mimicking typical
representatives of this genre including the format, cover, interior design
and plastic binding.