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Wissenschaftsjahr 2007 / The Humanities. The ABC of Humankind.

Wissenschaftsjahr 2007
Wissenschaftsjahr 2007

Discipline: Communication

Discipline: Communication

Our mission: to make the abstract "Year of the Humanities" as visible as possible in public spaces. Our transport vehicle: the alphabet. Gigantic letters were attached to highly symbolic locations - with an artistic dimension. The Glass Manufactory in Dresden with the "Q" symbolizing quality and the seat of the German Parliament in Berlin with the "D" for the concept of democracy - two of many buildings in Germany that have turned the "Year of Humanities" into an event. Special feature: the installations exert their effects as the humanities do: you have to change perspective. The sections only combine to form a letter, when the viewer is at the right vantage point. In just a short time, the art installations developed into a magnet for the public: subjects that were photographed hundreds of thousands of times and made their way around the world. The result was Germany's largest alphabet - architecture and design made Humanities visible.

Client / Manufacturer

Bundesministerium für Bildung und Forschung

Bundesministerium für Bildung und Forschung
Berlin, Germany


Scholz & Friends

Scholz & Friends Identify
Berlin, Germany

Wolf Schneider, Tobias Wolff, Nicole Algieri, Gito Lima, Frederik Hofmann, Jinhi Kim, Olivier Nowak, Juergen Krugsperger, Christian Ruehe

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