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Glücksspiel / Mailing

Glücksspiel

Discipline: Communication

Discipline: Communication

The German communications group A&B surprised its clients, partners and
friends with a feel-good card game on the occasion of the 24th of January,
the "worst day of the year". According to statistics, this is the day when
people abandon their New Year's resolutions. Charming collages illustrate
the happy moments of daily life and help forget the big resolutions and
defeats.

Client / Manufacturer

A&B Communications Group GmbH

A&B Communications Group GmbH
Frankfurt, Germany

Design

A&B Squid

A&B Squid
Berlin, Germany

Julia Bruhn, Alexander Gusek, Eva Kwade, Petra Matouschek (Creative Direction), Steffen Zinßer (Text)