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MINI Clubman / Webspecial

MINI Clubman
MINI Clubman

Discipline: Communication

Discipline: Communication

The task: a new MINI hits the streets: the MINI Clubman. Is it a MINI estate? Everything, but anything else. As can be experienced in the online campaign. Creation. The MINI Clubman is much more than just a spacious car with five doors: it's got a unique form. That follows not function, but fun. The online campaign throws the familiar design rulebook out of the window and sees the MINI Clubman leave conventional roads on which the sole aim is to get from A to B. The streets of the MINI Clubman online campaign promise one thing above all else: (driving) thrills galore.

Client / Manufacturer

Interone Worldwide GmbH

Interone Worldwide GmbH
München, Germany

Design

Interone Worldwide GmbH

Interone Worldwide GmbH
München, Germany

Silke Gottschalck, Michael Ploj, Stephen James, Jason Schiess, Stefan Schulz, Tanja Fröhlich, Christoph Siebelt, Patrick Decaix, Eva Sürek