MINI Clubman / Webspecial

The task: a new MINI hits the streets: the MINI Clubman. Is it a MINI estate? Everything, but anything else. As can be experienced in the online campaign. Creation. The MINI Clubman is much more than just a spacious car with five doors: it's got a unique form. That follows not function, but fun. The online campaign throws the familiar design rulebook out of the window and sees the MINI Clubman leave conventional roads on which the sole aim is to get from A to B. The streets of the MINI Clubman online campaign promise one thing above all else: (driving) thrills galore.