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The future of outdoor advertising is digital. To test this creatively, Jung von Matt/next created its own experimental laboratory in the Karoviertel of Hamburg: nextwall an interactive graffiti wall. The highlights up to now: a Bluetooth visitors guide, QR Codes that deliver nextwall graffiti directly to mobiles and mobile phone vouchers that can be photographed to yourself using a camera phone and object recognition. In addition, an Augmented Reality Performance in which virtual graffiti were sprayed into empty space. Technologies, which in future will make outdoor advertising interactive, can be creatively explored at the agency.
Jung von Matt / next GmbH
Jung von Matt AG
S. Ashoff, S. Loskill, M. Reisser, G. Peters, B. Dressel, C. Winkler, H. Zahlmann, H. Korb, R. Ehlers, N. Döhring, D. Neumann, M. Rudau