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Navigation systems have become one of the most important vehicle
accessories. Those who don't already own one either have one installed or
use a mobile device, which is definitely the less expensive option. We
wanted to draw the focus away from electronics discounters and garage
chains, and create an interesting campaign for the growing market using more
than just boring old pack shots - a campaign which successfully positions
Ford Service as a provider of mobile navigation systems for Ford drivers.
Ford Service Organisation
Tillmanns, Ogilvy & Mather GmbH & Co. KG
Volker Kuwertz, Bernd Grellmann (CD), Elke Hüsgen, Barbara Glaeser (AD), Einar Armbruster (Copy), Marc Bertelsbeck (Account), Kersten Ehrhardt (Account)