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Ford - Navigationssysteme / Navigation systems

Ford - Navigationssysteme
Ford - Navigationssysteme

Discipline: Communication

Discipline: Communication

Navigation systems have become one of the most important vehicle
accessories. Those who don't already own one either have one installed or
use a mobile device, which is definitely the less expensive option. We
wanted to draw the focus away from electronics discounters and garage
chains, and create an interesting campaign for the growing market using more
than just boring old pack shots - a campaign which successfully positions
Ford Service as a provider of mobile navigation systems for Ford drivers.

Client / Manufacturer

Ford Service Organisation

Ford Service Organisation
Köln, Germany

Design

Tillmanns, Ogilvy & Mather GmbH & Co. KG

Tillmanns, Ogilvy & Mather GmbH & Co. KG
Düsseldorf, Germany

Volker Kuwertz, Bernd Grellmann (CD), Elke Hüsgen, Barbara Glaeser (AD), Einar Armbruster (Copy), Marc Bertelsbeck (Account), Kersten Ehrhardt (Account)

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