Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE (free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Mercedes-Benz / Press conference opener

Mercedes-Benz
Mercedes-Benz

Discipline: Communication

Discipline: Communication

The Mercedes-Benz press conference opener, part of the press conference CI initiated by Oliver Schrott Kommunikation, presents a classic “countdown” in a minimalistic and refined aesthetic. The haptics of the finished surfaces immediately invoke the feeling of “cars” without being too obvious or specific. Its like watching chrome letters at the rear of a car driving through light and shade. Combined with the soundtrack by composer Marius Ruhland, who also created the music for the Oscar® winning movie “The Counterfeiters” and enhanced by the sound design, this animation becomes a brilliant and emotional opening.

Client / Manufacturer

Oliver Schrott Kommunikation GmbH

Oliver Schrott Kommunikation GmbH
Köln, Germany

Design

Elastique. We design.

Elastique. GmbH
Köln, Germany

Andreas Schimmelpfennig(CD / Sound Design), Betty Schimmelpfennig(AD), Thomas von den Driesch, Marius Ruhland (Komponist)

Go to profile
Design

FEEDMEE Design

FEEDMEE Design GmbH
Köln, Germany

Anton Riedel(AD), Christian Bobeth, Oliver Monn (3D/Compositing)

Go to profile