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Evonik Industries is proud to be the lead sponsor of the Borussia Dortmund
soccer club. During every home match of the 07/08 season, an ad appears in
the stadium magazine. The communication objective of this activity: Annoying
the opponent or cheering on the home team. The ingredients: Mockery, humor,
pictograms and plenty of typography.
Evonik Industries AG
KNSK Werbeagentur GmbH
Vera Hampe, Olaf Hörning (CD), Martin Augner (AD), Berta Meins, Caroline Labitzke (Jun. Ads), Dirk Junski (Copywriter), Verena Warstat (Account Director), Hanna Petersen (Jun. Consultant)