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850 KG / Print advertisement

850 KG

Discipline: Communication

Discipline: Communication

Evonik Industries is proud to be the lead sponsor of the Borussia Dortmund
soccer club. During every home match of the 07/08 season, an ad appears in
the stadium magazine. The communication objective of this activity: Annoying
the opponent or cheering on the home team. The ingredients: Mockery, humor,
pictograms and plenty of typography.

Client / Manufacturer

Evonik Industries

Evonik Industries AG
Essen, Germany

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KNSK Werbeagentur GmbH

KNSK Werbeagentur GmbH
Hamburg, Germany

Vera Hampe, Olaf Hörning (CD), Martin Augner (AD), Berta Meins, Caroline Labitzke (Jun. Ads), Dirk Junski (Copywriter), Verena Warstat (Account Director), Hanna Petersen (Jun. Consultant)

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