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Diesel Style Lounge / Website

Diesel Style Lounge
Diesel Style Lounge

Discipline: Communication

Discipline: Communication

The Diesel Style Lounge is based on a fashion show concept, which projected marine life onto panels of cloth – this element was taken up and further developed online. The Diesel Style Lounge offers an unusual product presentation that also serves as an emotional introduction to the online shop. The user is sent on a journey through a surreal 3D underwater world into the current Diesel collection, which is presented between underwater flora and sea life.

Client / Manufacturer

Diesel S.p.A.

Diesel S.p.A.
Molvena, Italy

Design

NEUE DIGITALE GmbH

NEUE DIGITALE GmbH
Frankfurt am Main, Germany

Sven Küster, Stefanie Knoren, Alfredo Picardi, Oliver Hinrichs, Robert Woloschanowski