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While interacting with the Y-3 styles in urban scenery, a product focused brand experience can be created by the customer visually as well as acoustically: space and time play an essential role in the new interactive Y-3 campaign where models walk through a futuristic environment with time delay. The user himself becomes a director and decides, which path the models take. The customer can also use a time shifter to stop the movie (to look at product details for example) or to speed it up. Each model has its own sound signature and users can put their own sound mix together.
NEUE DIGITALE GmbH
Frankfurt am Main, Germany
Elke Klinkhammer, Steffen Bärenfänger, Oliver Hinrichs, Carsten Jamrow