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FRISCH GESCHOSSEN / Mailing

FRISCH GESCHOSSEN
FRISCH GESCHOSSEN

Discipline: Communication

Discipline: Communication

Task: To develop the self-marketing concept for the Banrap photo agency.
Not only should the concept arouse the curiosity of creative thinkers in the
advertising industry, they should also be reminded of Banrap.
Solution: The result is "FRESHLY SHOT", a mailing campaign in a freshness
bag that requests the receiver to use up the contents within twelve months.
This concept plays with the ambiguity of the term. Features like the bullet
hole or the challenge of expertly breaking open the perforated folds in
order to obtain additional information on the inside exemplify the
sportsmanlike terms.

Client / Manufacturer

BANRAP GmbH

BANRAP GmbH
Köln, Germany

Design

adams & evas design

adams & evas design
Köln, Germany

Jens Mennicke, Yvonne Adams

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