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Task: To develop the self-marketing concept for the Banrap photo agency.
Not only should the concept arouse the curiosity of creative thinkers in the
advertising industry, they should also be reminded of Banrap.
Solution: The result is "FRESHLY SHOT", a mailing campaign in a freshness
bag that requests the receiver to use up the contents within twelve months.
This concept plays with the ambiguity of the term. Features like the bullet
hole or the challenge of expertly breaking open the perforated folds in
order to obtain additional information on the inside exemplify the
adams & evas design
Jens Mennicke, Yvonne Adams