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Mercedes Vision GLK / Microsite

Mercedes Vision GLK

Discipline: Communication

Discipline: Communication

On the special website a ”different“ Mercedes celebrates its world premiere: the Concept Car Vision GLK. Its unusual angular design is emphasized by spectacular motion graphics: the area surrounding the car assumes unusual shapes. The road markings become a band of innumerable triangles, steps pile up to angular monoliths, and at the edge of the road glowing mountains of abstract shapes appear that bathe the Vision GLK in an atmospheric light. It all creates the stage for a new type of presentation of a new type of car.

Client / Manufacturer

Daimler AG

Daimler AG
Stuttgart, Germany

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Design

Jung von Matt

Jung von Matt AG
Hamburg, Germany

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