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Hamburg-Wahl 2008 / Campaign

Hamburg-Wahl 2008
Hamburg-Wahl 2008

Discipline: Communication

Discipline: Communication

How do you motivate people to vote - and explain to them a new electoral-law at the same time? You set up a campaign combining all relevant marketing-tools of motivation and information. AM | Communications developed such a campaign for the Hamburg Elections 2008, including the whole range of modern means of communication like city-lights, newspaper adverts, billboards, online marketing, vodcasts, events, corporate involvement and direct marketing. The colorful campaign involved, for example, public waste bins and dustcarts – eye-catchingly labeled with the claim: "Don't throw your vote away".

Client / Manufacturer

Hamburgische Bürgerschaft

Hamburgische Bürgerschaft
Hamburg, Germany



Berlin, Germany

Katharina M. Reinhold(Art Direction), Ulf Kossatz(Text/Redaktion)