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The catalog concept for lamp manufacturer Hess is aimed at architects and
designers. It is divided into three sections to create a clear structure:
The emotional product section illustrates the daytime and nighttime effect
of lamps using ambient images and includes the link to the website, which is
also produced by Südpol. It is followed by the company presentation and the
technical section, which contains comprehensive product information. The
concept for the 500-page catalog is complemented by a smaller edition:
Limited to the product pages and essentials, the compact version is intended
Hess AG Form + Licht
Südpol. Die Agentur.
Ralf Ganter, Jürgen Reiter