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The goal was to convince as many fans as possible to participate. And the Mercedes-Benz brand was to be presented as the long-standing partner of the German national football team and the German football league. Every website visitor has the opportunity to support Germanys national team on its way to the European Championship title with their photo and a motivational quote. Once enough photos have been collected, they are put together in a mosaic, which could later appear on the side of the team coach, for example. In this way, every participant becomes part of the campaign.
Stephanie Rohde, Söhnke Wulff, Kai Becker, Andrew Sinn, Sven Giese, Benjamin Bruno, Johannes Barre, Markus Herkommer