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REEF / Campaign

REEF
REEF

Discipline: Communication

Discipline: Communication

Personal interest led to an authentic sponsoring-campaign: the new collection of the young label whiteout & glare points to the devastating situation of coral reefs around the globe. A special upstream site offers reliable information and rises awareness for the case. Linked NGO's provide further background information. The collection pivots around products that in each case adopt a selected reef dweller. POS tools, side-products and a special sub-CI complete the whole campaign.

Client / Manufacturer

whiteout & glare

whiteout & glare
Berlin, Germany

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Design

whiteout & glare

whiteout & glare
Berlin, Germany

Fabian Hofmann, Thomas Bischoff, Sven Kröger, Ingo Müller, wissenschaftlicher Berater Dr. Georg Heiss

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