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HUGO BOSS 2007 / Annual report

HUGO BOSS 2007
HUGO BOSS 2007

Discipline: Communication

Discipline: Communication

The publication consists of two sections: The annual report which provides
relevant factual information about the fiscal year, and the corporate
profile which offers exciting, varied background information on company
developments. The corporate profile lets readers look behind the scenes of
the fashion label. Key topics include fascination, quality, confidence,
internationality and ambition. Keywords serve as links to connect individual
topics according to content and act as visual brackets uniting both parts of
the report. Finally, they present a way to experience the values of HUGO
BOSS.

Client / Manufacturer

HUGO BOSS

HUGO BOSS AG
Metzingen, Germany

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Design

Peter Schmidt Group

Peter Schmidt Group
München, Germany

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