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adidas Outdoor -„Outside Today“ / Website

adidas Outdoor -„Outside Today“
adidas Outdoor -„Outside Today“

Discipline: Communication

Discipline: Communication

“Outside Today”, the new web presence of adidas outdoor, presents the brand’s extensive collection in its natural surroundings. Based on real-time images, transmitted live from the Austrian Alps, the site’s web cam feature provides product recommendations tailored for the current weather conditions. More adventurous souls with specific equipment needs may even use the site’s weather configurator to create their own custom climate! Reflecting this raw, sequential web cam theme, “Outside Today” provides an authentic glimpse of the great outdoors and tempts its users to delve right in. http://www.adidas.com/outdoor

Client / Manufacturer

adidas

adidas AG
Herzogenaurach, Germany

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Design

Fork Unstable Media GmbH

Fork Unstable Media GmbH
Hamburg, Germany

David Schellnegger