Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

adidas Outdoor -„Outside Today“ / Website

adidas Outdoor -„Outside Today“
adidas Outdoor -„Outside Today“

Discipline: Communication

Discipline: Communication

“Outside Today”, the new web presence of adidas outdoor, presents the brand’s extensive collection in its natural surroundings. Based on real-time images, transmitted live from the Austrian Alps, the site’s web cam feature provides product recommendations tailored for the current weather conditions. More adventurous souls with specific equipment needs may even use the site’s weather configurator to create their own custom climate! Reflecting this raw, sequential web cam theme, “Outside Today” provides an authentic glimpse of the great outdoors and tempts its users to delve right in. http://www.adidas.com/outdoor

Client / Manufacturer


adidas AG
Herzogenaurach, Germany

Go to profile

Fork Unstable Media GmbH

Fork Unstable Media GmbH
Hamburg, Germany

David Schellnegger