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The design highlight of the new Opel exhibition presentation consisted of the up to six-meter-high curved constructions, so-called Loops. The new Corsa OPC was presented in an exceptional style on an angled Loop surface a symbol for Opels dynamism. Dynamism was also the theme of the stirring live show. Capoeira dance interludes reflected the positive attitude to life embodied in the Opel brand. A giant LED system of the latest generation, Media Mesh, displayed animated images across the entire width of the stand. In the coming years, the Loops with their lightness and dynamism will be a prominent feature of Opel exhibition presentations.
Adam Opel GmbH
Bellprat Associates AG
Xavier Bellprat, Raffaele Calzoni, Philipp Anderegg