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Opel - The Loops / Geneva Motorshow 2007

Opel - The Loops
Opel - The Loops

Discipline: Interior Architecture

Discipline: Interior Architecture

The design highlight of the new Opel exhibition presentation consisted of the up to six-meter-high curved constructions, so-called Loops. The new Corsa OPC was presented in an exceptional style on an angled Loop surface – a symbol for Opel’s dynamism. Dynamism was also the theme of the stirring live show. Capoeira dance interludes reflected the positive attitude to life embodied in the Opel brand. A giant LED system of the latest generation, Media Mesh, displayed animated images across the entire width of the stand. In the coming years, the Loops with their lightness and dynamism will be a prominent feature of Opel exhibition presentations.

Client / Manufacturer

Adam Opel

Adam Opel GmbH
Rüsselsheim, Germany

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Design

Bellprat Associates AG

Bellprat Associates AG
Winterthur, Switzerland

Xavier Bellprat, Raffaele Calzoni, Philipp Anderegg