BEEF / Magazine

A typography for BEEF.
The typographic concept for BEEF was developed as a homage to the great
typographer Herb Lubalin. The pivot point is the avant-garde in all its
forms. It was deliberately chosen as an unwieldy counterbalance to the
prevalent design perception and as a metaphor for the "personal opinions" of
the magazine creators. Along with all its graphic coolness, it offers huge
potential with regard to forms and production possibilities. Old Letraset
specimen books provided the inspiration for the typographic layout system -
and the result symbolizes the anthological nature of the opinions expressed
in the magazine.