Sign up for an Award
Participate with your entry in one of our professional or student awards.Sign up for an award
You are using an outdated browser. Please upgrade your browser to improve your experience.
Target: consistent graphic and communication language for all components of Audis performance at the 2007 Frankfurt Motor Show. Solution: starting from the curved form of the stand architecture, and inspired by the strong black and white contrast of the stand concept, we developed a consistent design language. From the logo to the graphic presentation for two-dimensional applications such as walls, graphics and print media, to the animation in moving images and interfaces and the design language of the furniture, everything followed the same principle: the graphic language as a living continuousness of the architectural gesture of the stand.
Mutabor Design GmbH
Johannes Plass, Christian Dworak, Jessica Hoppe, Malte Schweers, Patrick Molinari, Stefan Bothe, Andreas Schradin, Antje Adamovsky, Alexander Hanowski