Audi IAA 2007 / Brand architecture

Target: consistent graphic and communication language for all components of Audi’s performance at the 2007 Frankfurt Motor Show. Solution: starting from the curved form of the stand architecture, and inspired by the strong black and white contrast of the stand concept, we developed a consistent design language. From the logo to the graphic presentation for two-dimensional applications such as walls, graphics and print media, to the animation in moving images and interfaces and the design language of the furniture, everything followed the same principle: the graphic language as a living continuousness of the architectural gesture of the stand.