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Audi IAA 2007 / Brand architecture

Audi IAA 2007
Audi IAA 2007

Discipline: Communication

Discipline: Communication

Target: consistent graphic and communication language for all components of Audi’s performance at the 2007 Frankfurt Motor Show. Solution: starting from the curved form of the stand architecture, and inspired by the strong black and white contrast of the stand concept, we developed a consistent design language. From the logo to the graphic presentation for two-dimensional applications such as walls, graphics and print media, to the animation in moving images and interfaces and the design language of the furniture, everything followed the same principle: the graphic language as a living continuousness of the architectural gesture of the stand.

Client / Manufacturer


Ingolstadt, Germany

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Mutabor Design GmbH
Hamburg, Germany

Johannes Plass, Christian Dworak, Jessica Hoppe, Malte Schweers, Patrick Molinari, Stefan Bothe, Andreas Schradin, Antje Adamovsky, Alexander Hanowski

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