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Creative target: a corporate design for the wine merchant business of an unconventional thinker, the disputatious Jan P. Marxen. A missionary when wine is concerned. Solution: Sommelier Jan P. Marxen is an unconventional thinker. He has his own highly individual views on the enjoyment of wine and challenges classic criteria. Interviews with him in person were the starting point for our creation of the corporate design for his wine merchant business. The result is a disarmingly pure corporate design that focuses on his original quotes. Nothing but wine.
Marxen & Strehler GmbH
Mutabor Design GmbH
Heinrich Paravicini, Axel Domke