SAG`S MIT EDE / eCard Edmund Stoiber

The national German journal “Süddeutsche” asked us to develop a tool that should popularize the online offer of news among new readers and that spreads virally. Therefore we developed “Sag’s mit Ede“: Following the concept of fridge magnets one can build any sentence and put it into the mouth of Edmund Stoiber – former Prime Minister of Bavaria. The result can be sent as an e-card. In order to give the politician his voice, 900 words have been recorded. Afterwards the vocabulary, typical for the politician, has been fractionalized and computerized.