Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Reichel & Uchihashi / Concert poster

Reichel & Uchihashi

Discipline: Communication

With its unusual lettering, the concert poster “Hans Reichel & Kazuhisa Uchihashi” arouses the viewer’s curiosity since it cannot be deciphered at first glance. It uses the “FF Stock” font designed by typographer, musician and instrument inventor Hans Reichel. The characters are based on the elegant shapes of the wooden blades in the “Daxophone”, an instrument he developed. A translation of the concert announcement in the bottom corner of the poster reveals the answer to the riddle.

Discipline: Communication

Client / Manufacturer

Hans Reichel

Hans Reichel
Wuppertal, Germany

Design

wppt:kommunikation GmbH

wppt:kommunikation GmbH
Wuppertal, Germany

Klaus Untiet, Süleyman Kayaalp, Rob Fährmann