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The BMW Group's new strategic orientation is the main focus of the 2007
annual report. A strategy section was developed for communication purposes,
complementing the existing sections of the report. An innovative solution
was found to integrate the new section - special foil and lacquered paper
were used to "stick" it to the pages of the report. The core statement of
the strategy section is formulated on the title page: "The art of
reinventing your own future." The company's new orientation is communicated
by evaluating changes, such as climate change; the BMW Group's new image and
identity are direct consequences of these changes.