Sign up for an Award
Participate with your entry in one of our professional or student awards.
Sign up for an awardLearn more:
Unsupported browser
You are using an outdated browser. Please upgrade your browser to improve your experience.
The BMW Group's new strategic orientation is the main focus of the 2007
annual report. A strategy section was developed for communication purposes,
complementing the existing sections of the report. An innovative solution
was found to integrate the new section - special foil and lacquered paper
were used to "stick" it to the pages of the report. The core statement of
the strategy section is formulated on the title page: "The art of
reinventing your own future." The company's new orientation is communicated
by evaluating changes, such as climate change; the BMW Group's new image and
identity are direct consequences of these changes.
häfelinger+wagner design gmbh
München, Germany
Frank Wagner, Andreas Zeischegg, Markus Kirsch