Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Zukunft erobern / Annual report 2007

Zukunft erobern
Zukunft erobern

Discipline: Communication

Discipline: Communication

The BMW Group's new strategic orientation is the main focus of the 2007
annual report. A strategy section was developed for communication purposes,
complementing the existing sections of the report. An innovative solution
was found to integrate the new section - special foil and lacquered paper
were used to "stick" it to the pages of the report. The core statement of
the strategy section is formulated on the title page: "The art of
reinventing your own future." The company's new orientation is communicated
by evaluating changes, such as climate change; the BMW Group's new image and
identity are direct consequences of these changes.

Client / Manufacturer

BMW Group

BMW Group
München, Germany

GO TO PROFILE
Design

hw.design

häfelinger+wagner design gmbh
München, Germany

Frank Wagner, Andreas Zeischegg, Markus Kirsch

GO TO PROFILE