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The adidas Group's annual report and its mission statement "United by
Sport" highlight the power of sport to foster a common identity, emotionally
uniting people all over the world. The motto is punched into the title page.
Parts of an image gallery can be seen through the letters - pictures of
products from all three adidas Group brands. The pages of the image section
are perforated, allowing individual pages to be removed; anyone can insert a
page of their choice into the pocket on the cover and create their own
"tailor-made" title page.