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Holland Dance Festival / Visual identity / campaign

Holland Dance Festival

Discipline: Communication

Holland Dance Festival

Discipline: Communication

The 2007 campaign puts a greater focus on dance, visualised by emphasising
the expression of various dance moves by capturing them in still photos. We
combined sharpness with blurred movement. Placing the dance images against a
magenta background in a harsh and graphic manner emphasises the flexibility,
control and choreography of the human body as an art form. To underscore the
variety of programs at the festival, we added "see" (performances), "do"
(workshops) and "experience" (dance parade) to the theme. These words are
bled across the edge of the various messages and grid lines: each message is
part of a greater whole.

Client / Manufacturer

Holland Dance Festival

Holland Dance Festival
The Hague, Netherlands

Design

Fabrique

Fabrique Communications and Design
Delft, Netherlands

Joana Mühlenbrock, Serge Scheepers, René Toneman

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