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At the ISH show in 2007 Pressalit introduced an Art Gallery of 19 different toilet seats, created by a number of artists. This activity was launched through different media primarily events aimed at/involving sales force and agents, PR, press kits, exhibitions (the more important one was ISH 07) and various trade shows from New York (Creative Nation) through the Netherlands to Denmark. As a final finish to the Pressalit Art Gallery an art book of top quality was published. In connection with the event The Toilet Seat Band appeared for the first time, playing on instruments made from products you usually only see in the bathroom.