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Bâloise-Holding / Annual report 2007


Discipline: Communication


Discipline: Communication

Bâloise is an international insurance group with a large number of
different target groups. What they all have in common is that Bâloise is
their trusted partner. A trusted partner is someone who will be at your side
in all aspects of life, no matter what you choose to do. Through life
together or alone? With or without children? Renting or owning? Gérard
Pétremand photographed a number of such choices, ironically staged by Eclat.
The images of model railway figures work with surprisingly (im)possible
depths of field and the contrast between the play world and the real world.

Client / Manufacturer

Bâloise Holding

Bâloise Holding
Basel, Switzerland



Eclat AG
Zürich, Switzerland

Daniel Zehntner (CD), Helm Pfohl (AD), Denise Dill (D)

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